ROI Calculator
How many leads make your website pay for itself?
A website is an investment, not a design expense. Enter your real numbers and see the monthly lead goal that breaks even, what every lead past it is worth, and how fast the build pays back. No email required to see it.
Your numbers
Revenue from one closed sale or job, on average.
Of the leads you talk to, how many become customers?
What you keep after the cost of delivering the work.
Hosting plus your care plan.
Pre-filled with the Growth Engine build. Sets your payback period.
Roughly how many new leads you get in a typical month. Unlocks your profit and payback at today's volume.
Your lead goal
is what it takes for your site to cover $99/mo, about 1 new customer at your close rate.
What a lead is worth
Profit / customer
$450
Profit / lead
$113
Every lead past 1/month is roughly $113 straight to your bottom line.
At your volume today
Add the leads you get per month on the left to see your net profit right now, your return on cost, and when the $6,999 build pays back.
| Leads/mo | Customers/yr | Revenue/yr | Net profit/yr |
|---|---|---|---|
| 1goal | 3 | $2,250 | $162 |
| 2 | 6 | $4,500 | $1,512 |
| 3 | 9 | $6,750 | $2,862 |
Customers, revenue, and profit are annual: a full year at that monthly lead pace.
Keep this analysis or talk it through.
Estimates only, meant to frame the decision rather than promise a result. Your actual numbers depend on traffic, offer, and follow-up. Want to pressure-test them? We're happy to.
What's next
Know your number. Now build the site that hits it.
We build performance-first websites designed to turn traffic into the leads this calculator says you need. Transparent packages, a 24-hour response, and a short call before any proposal.